The Cambridge Service Alliance is a business-led alliance. Core industrial alliances include BAE Systems, IBM and Caterpillar Inc. Academically the Alliance brings together some of the world's leading scholars who are working on the design and delivery of complex service solutions. Academic leadership at Cambridge is provided by a core group, including:
Professor Andy Neely, Director of the Cambridge Services Alliance
Professor Duncan McFarlane, Professor of Service and Support Engineering
Professor Sir Mike Gregory CBE, Head of the Institute for Manufacturing
Professor Michael Barrett, Professor in Information Technology & Innovation, Judge Business School
The Cambridge Service Alliance brings together the Institute for Manufacturing's expertise in the servitization of high value manufacturing and the Judge Business School's expertise in improving business models across a range of industries.
Advances in technology, most notably information and communication technologies, create new opportunities for services. Changing customer demands, especially relating to asset ownership and risk, mean that new markets open up for novel service business models. It is clear we are seeing a shift towards service, and now we need to develop new business models and capabilities to deliver competitive advantage. This is where the Alliance comes in. The programme of work being undertaken by the Cambridge Service Alliance is designed to help companies address the challenges they face in designing and delivering high performance complex services. Through a combination of research and education we are exploring future business models for service, service engineering and support, as well as service information and performance. From this research we are creating industrially applicable tools and techniques that we hope will provide service solutions and deliver competitive advantage. We are also creating public and tailored in-company programmes that are designed to raise the skill and capability levels of organisations that are seeking to design and deploy high performance complex service solutions.
The Cambridge Service Alliance aspires, through research and education programmes to enable organisations to address the challenges they will face in the next three to five years. In 2011 we focused on three research challenges:
- new business models for complex services;
- capabilities for service support; and
- opportunities for performance and information analytics.
This included holding a major conference dedicated to service science research and practice.